5 Ts Storytelling Framework
5 Ts Storytelling Framework
Transform your business pitch with compelling, structured storytelling AI Prompt
Prompt Summary:
Main Benefit: Discover five unique storytelling techniques to make your business pitches, presentations, and conversations more compelling.
Difficulty: ⭐
Purpose: Enhance storytelling for pitches, presentations, and conversations.
Input: A brief description of a customer success story, a product launch event, or a case study demonstrating your service's impact.
Output: Five compelling stories using the 5 Ts framework.
Impact: Unique communication that sticks in people's minds.
Ever Been Tongue-Tied in a Meeting?
Someone casually asks, "Tell us about your business." Suddenly, your mind goes blank. You know your business inside out, but the words won't come. It's frustrating, especially when you could have told a story that captured attention and was easy to follow.
Explaining the who, what, and why on the spot can feel like dodging a barrage of questions.
"Storytelling is the most powerful way to put ideas into the world today." – Robert McKee
Unlocking the 5 Ts Framework
The 5 Ts is a simple, practical framework created by Steve Rawling, an international author, ex-BBC News journalist, business consultant, and author of Storyteller Tactics.1
This framework helps you craft engaging stories. Whether pitching your product, explaining a service, sharing your journey, or writing content, this framework can significantly enhance your storytelling skills.
This Framework Will Change the Way You Communicate
The 5 Ts is like a set of stories in your back pocket.
You can apply it to your content — blog posts, social media updates, pitches, presentations, and more.
Stories are more memorable for both the reader and the writer. So, people retain more information you give them through stories. But you can more easily recall your best stories to share next time you’re put on the spot.