We Broke the Newsletter Rules
The Great Newsletter Rebellion
It hit me at 11:43 PM on a Tuesday, staring at my inbox with 1,467 unread "URGENT AI UPDATE!" emails screaming for attention.
I was doing to others exactly what I hated being done to me.
You know that feeling when your inbox is so packed with "essential" AI newsletters that you need AI just to manage them? Yeah. The irony wasn't lost on me.
My inbox isn’t a place I go to for inspiration. I intentionally spend as little time as possible in it to reduce overwhelm and I am guilty of the CTRL + A, DELETE!
Then I stumbled across
's CREATIVE BiTES newsletter. At first, I almost dismissed it – another newsletter? Really? But something was different. Each day, just a few bullets. No pressure. No overwhelming avalanche of information. Just pure, distilled inspiration.Here's what stopped me in my tracks: For the first time in months, I wasn't feeling guilty about newsletter buildup. These emails weren't tasks to complete or information to process – they were little gifts I could open whenever I needed a spark.
That's when it hit me: We were part of the problem.
Like everyone else, we were:
Cramming every "important" AI update into each issue
Trying to be the one-stop shop for all things AI
Drowning our readers in information they didn't need
The Revolution
We asked ourselves one simple question: What if we stopped trying to be everything to everyone?
What if, instead of adding to the noise, we became the signal?
So, Dave and I made a radical decision:
Three links. Once a week. That's it.
No more endless lists of tools you'll never use.
No more "comprehensive" roundups that comprehensive-ly waste your time.
No more contributing to your digital hoarding habit.
Just three carefully chosen pieces that actually matter:
One piece of content worth your attention
One creator actually walking the walk
One resource that delivers real results
The Aftermath
Here's the crazy part: When we announced this change, we braced for mass unsubscribes. Instead, we got messages like Tia's:
"There are lots of 'AI Newsletters' out there giving shallow reviews of every new tool that hits the market, but SWAI is top 2 of all the 'AI Newsletters' I consume - and it ain't number 2."
Turns out, people don't want more information. They want better information.
The Lesson
Sometimes, breaking the rules means finally playing the right game. We stopped trying to feed the algorithm and started feeding the soul of what creators actually need: 🔮 Clarity 🎧 Focus 🎯 Results.
This isn't just a newsletter anymore. It's a rebellion against information overload. A weekly reminder that less isn't just more – less is everything.
Welcome to the revolution. We've been expecting you.
The Quick Scale Promise
Every Tuesday, you get:
Three links. Once a week. That's it.
✨ One piece of content that matters
✨ One creator who is walking the walk
✨ One resource that delivers results
There is no fluff, no theory, no endless rabbit holes of "essential" updates, no pressure to keep up, no guilt for missing an issue—just clarity when you need it.
The Choice Is Yours
You can keep collecting newsletters like Pokemon cards... Or you can join the creators who are done playing that game.
Quick Scale. Every Tuesday.
Because your time is too valuable for anything else.
Keep Scaling!
P.S. Still here? Good. That means you've got enough sense to recognize when something's different. Now do something about it.
👏🏻👏🏻👏🏻 This isn't just a newsletter anymore. It's a rebellion against information overload. A weekly reminder that less isn't just more – less is everything.